Hello folks,

It seems as if the concept that Theme Zoom Architect Sue Bell has been teaching for the last three years is indeed evergreen (as we predicted in “thought leader” meetings together in the early years.

Apparently adequate theme and topic building will become MORE important not less . . . as Google’s quality standard of excellence for both News and Editorial content increases daily.

They use good writing and clearly defined themes to help the “cream float to the top.”

Here are some exact rules you may follow when news writing. These rules are useful even if you do not elect to go the route of a Google News Partner

Google Provides Writing Rules for News Partners

Russell Wright and the Theme Zoom Team