Eliminate costly misconceptions that prevents you from seeing "The Big Picture" about keyword research and online wealth.
"The Big Picture" on Keyword Research
Summary of "silo architecture" with Russell Wright and Dr. Glenn Livingston
From: Russell Wright
Hello folks,
My name is Russell Wright and I am one of the developers of the Theme Zoom keyword research software.
Theme Zoom is very likely the most advanced keyword research and site generation systems available to the general public.
You may want to turn off your cell phone and close your e-mail software for about 20 minutes so that you will not get distracted. Take a break from multi-tasking because this is probably the first time you will have been exposed to this level of information about keyword research and market intelligence.
"The Big Picture" Keyword Research Equation:
Silo Architecture Market Intelligence System (S.A.M.I.S.)
+
Long Tail Indexing (L.T.I.)
+
The Perpetual Keyword Money Machine (P.K.M.M.)
= ______________________
$$$ "The Big Picture" $$$
Have you ever had a sneaking suspicion that you are missing "The Big Picture" when it comes to keyword research and website construction?
Are you still chasing "KEI" or looking for keywords with high traffic and low competing pages?
Do you have a lot of experience with keyword research- but are frustrated with the amount of time it takes you to compile a keyword and build a website?
Low Hanging Keyword Fruit Limitations
Theme Zoom: A complete keyword research and market intelligence system for the "little guy".
(And a few big guys too).
Introduction to the 8 different types of keywords:
I can assure you that nothing exists like the keyword system and site-building software I am about to show you. I hope you get as excited as we were when we finally put all the fragments together into a single vision.
Confessions of an SEO consultant:
Yeah, thats me- Russell- in front of the Sumo wrestler above. ; - )
As a professional search engine marketing consultant I wasted thousands of hours suffering through different keyword research myths and contradictions. I have consolidated these contradictions within the "High-five Keyword Contradiction Chart" below. Theme Zoom was originally conceived as a solution to my own keyword research woes.
SEO of the past:
There hs been an unspoken conspiracy to convince uneducated web-masters that only high ranking or high traffic keywords deserve your attention and respect.
This "high ranking/high traffic" misconception exists mostly because it is the easiest concept for a client to understand . . . and therefore to shell-out cash for. As a result, this is the main "bag-of-goods" sold by the SEO industry.
High Ranking is a pretty basic concept:
If your website is more visible on the search engines then you stand to make a whole lot more money online . . . right?
Well . . . it depends.
Question:
Are high-response keywords (keywords that actually convert to opt-ins) and highly-qualified keywords (keywords that attract highly qualified leads) necessarily associated with high rankings on high traffic keywords?
In a word- NO!
The High-Five Keyword Contradiction Chart
*High Ranking Keywords do not necessarily convert to actual sales or give you high traffic to your website or deliver you highly qualified prospects for that matter. For example if a visitor only stays on your website for 10 seconds, this is not a highly qualified prospect- but he may have arrived from a high traffic keyword. Furthermore, if a visitor opts into your newsletter and behaves like an interested prospect, he may not actually be. Market Example: Jerry West describes an unqualified prospect in the automobile industry as someone who has their drivers license revoked because of a DUI and is jail- yet is still surfing the internet for cars and opting into your newsletter. This visitor is an example of "unqualified traffic", and there is much more of this happening than you may think. Targeting a large responsive market segment of people who have no drivers license will get you high traffic and even high respnse but may not lead to actual sales.
Highly qualified low traffic keywords:
Some of the highest quality prospects come from keywords with the least amount of traffic.
Highly qualified prospects ultimately drive sales to your business. Therefore, these money keywords should be drilled into for further market analysis using Theme Zoom. Drilling into these keywords at a high level can provide you with a gold-mine of new prospects.
With proper keyword research you may "crack open" the keyword dam of low traffic / highly qualified keywords in order to release a FLOOD of responsive and qualified visitors to your website. Using Theme Zoom you will "drill" into a keyword extracting even more converging markets, long tail phrases and expert verbiages- wherever possible on the sparse matrix.
"Some of your most highly qualified prospects can come from keywords with the least amount of traffic."
"Long Tail Keywords and Expert Verbiage tend to attract highly qualified prospects ultimately drive sales to your business".
- Theme Zoom
Intro to Theme Zoom Long Tail Index Algorithm
(Define Filter Function of Theme Zoom application)
The average SEO/SEM consultant does not have a firm grasp on this "long tail" market research concept- nor have they had a way to easily implement this knowledge into client website architecture.
(Until now).
The process of properly researching keywords and effectively "silo-ing" a website has been too costly and to difficult to explain to corporate clients- the same clients who are alreadysuspicious of costly "search engine optimization voo-doo".
The Silo Architecture Market Intelligence System (SAMIS) was created in order to encapsulate 3 not-so-simple concepts (silo architecture, market research and keyword research) into a single automated technology.
The old "spray and pray" keyword research strategy was to rank highly for difficult or competitive keywords while paying less attention to long tail keywords. This is a sure-fire way to abandoned TONS of highly qualified prospects who are looking for your product or service.
Our system solves the problem of the "High-Five Keyword Contradictions" by using the Keyword Relationship Chart (available to Theme Zoom members) and the 8 types of keywords. It is helpful to understand the Perpetual Keyword Cycle of the 8 types of keywords in order to compile a high-level keyword list targetting your desired market.
The "perpetual" cycle of the 8 types of Keywords is fully accessable to Theme Zoom members and will be fully automated with the launch of the perpetual keyword motion/money machine. (PKMM) in late January of 2007.
Cracking the Keyword Code
We are our own best customer!
We designed Theme Zoom because keyword research methods of the past ARE DEAD.
I spent 4 years, day-in and day-out, attempting to "crack the code" on keyword research in a way that would be helpful to clients.
I progressed through the same online struggles that you my have already faced- trying to interpret all of the online hype while reading "between-the-lines" of industry jargon. My priorities were often impossbile to determine . . . and each SEO guru had their own philosophy and value system. Very few of them had a system that was designed to stand the test of time- with disruptive technology always on the horizon they all seemed to be reacting to technology rather than driving it.
I watched my clients spin their wheels struggling to comprehend a keyword business model that made zero sense . . . only to see them become further frustrated. Although I was well paid. . . I always felt a little guilty about the "keyword research" side of my consulting endeavors.
When I finally met the right mentors and recognized the contradiction between SEO and market research . . . it became clear that I had to move beyond the SEO industry in order to create a multi-disciplined approach to "The Big Picture". In this way I would finally be able to deliver high-level keyword research knowledge to my clients without becoming "trapped" in keyword misconceptions.
I took a detour from the Search Engine Optimization industry in order to study market intelligence, market research, and direct response marketing with some of the most effective marketers of our time.
I suffered so you don't have to:
Studying with Bruce Clay and Jay Abraham helped me to understand the inherent contradiction between high response marketing and technical SEO. Bruce Clay invented the concept of "silo website architecture" and is one of the "fathers of the SEO industry". Jay Abraham is, hands down, one of the greatest direct response marketers that ever lived.
It is necessary to think in multiple dimensions in order to understand keyword research at a high level. But once you see how all the pieces fit together, there is a flash of light in your brain and you have a "Eureka". After this "marketing enlightenment", your mind sort of relaxes and you get down to the business of making money.
The end of struggling:
One good thing that came from all of this struggling . . . was the creation of Theme Zoom.
Hopefully I have suffered at the hands of these keyword research misconceptions so you do not have to! My personal experience should also reveal to you that unlike many other search engine products on the market- I am my own best customer! I use Theme Zoom every day and feel like kissing my programmers when I suddenly remember how long it would be taking me to do some of the tasks that now take me 10 minutes.
In the following pages we will expose how market intelligence, and website architecture should merge with keyword research. This information has not been accessable to the ordinary webmaster until now.
But "insider information" is not the most important reason to join the Theme Zoom community.
The real POWER of our application is that its the only keyword software on the planet that will generate high-level keyword market intelligence data and deliver this information in a website-ready-to-publish SEO optimized silo architecture format . . . all at the push of a Big Red Button.
Yes, there really is a Big Red Button (BRB), and it looks like this:
Before you click the Big Red Button all you need to do is pick a vertical market keyword- even if it is an extremely competitive keyword- that you would normally be afraid to even consider targetting on the search engines for high rankings. For example "coffee".
With the power of SAMIS (Silo Architecture Market Intelligence System) Theme Zoom has the power to give you a higher perspective regarding your competitive keyword and its place within the keyword universe.
Using Latent Semantic Indexing technology, Theme Zoom can and assist in selecting less competitive "long tail" theme-focused keywords for inclusion today while systematically organizing your website to dominate incredibly competitve keywords and themes tomorrow. (If that is what you desire).
(Parent theme "coffee" shown with its search engine proven synonyms just before extracting more keywords using the Big Red Button)
All of this is accomplished via the power of silo architecture which holds and retains the theme density integrity of an overall website making it possible, over time, to rank highly on the search engines for both specific and broad terms simultaneously.
After clicking the BRB Theme Zoom will often generate thousands of high quality keywords based on your desired theme. The system will automatically throw away keywords that are not useful as themes, silos, or articles within your given market.
Once you have drilled into your primary keyword and its associated search engine proven synonyms (SEPS), you may choose your silos and your articles based on exacting instructions and filters.
Your optimized and ideal keyword silo structure will display within your project as a "Theme Tree" (shown above). This Theme Tree gives you a MASSIVE advantage in the SEO game because it uses the principles of themematic linking structures and latent semantic indexing (LSI). Some of these ideas come from a well known paper called The Hilltop Theory.
Latent Semantic Indexing is the new industry buzzword that has many webmasters on the edge of their seats:
What is Latent Semantic Indexing
Audio Excerpt from Crushing the Search Engines with LSI audio ebook by Jason Potash, Russell Wright, and Charles Heflin: Free to Theme Zoom Members!
Latent Semantic Indexing and SAMIS
Silo Architecture Method (SAM) is a concept originally created by world renowned SEO expert Bruce Clay (my former mentor) and given Warp Engines with Theme Zoom's Silo Architecture Market Intelligence Sytem.
(Located on the Theme Management Screen of TZ 2.0 and higher)
Once you have organized the Theme of your website based on parent keyword and its associated search engine proven synonyms (SEPS), you will choose your silos and your articles based on exact instructions and filters provided to you by the Theme Zoom algorithm.
Market intelligence was performed above on the highly competitive (vertical market) keyword "Coffee". This drilldown revealed potentially profitable silos "coffee makers, coffee grinders, expresson makers, coffee shops, and coffee brands". These suggestions appeared in the "architectural comments" column located on your Zoom Analysis Screen and were distilled from THOUSANDS of keywords returned from the coffee market.
After you have finished a market intelligence project on your Theme Tree you can publish a pre-populated website with LSI keywords in the meta tags, tags, and footers using any number of Theme Zoom approved html generators and site builder including Joomla, Drupal, Theme Matic, Content Composer or Silo Publisher.
You will be able to build market-intelligence-driven websites, seamlessly at the push of a button. Many website building softwares are adding a Theme Zoom feed to enable the user to easily generate a site skeleton based on SAMIM (silo architecture market intelligence method).
Instant site generation with Joomla, Drupal and others.
Once you generate your keyword report you only need to add personalized content and you have an extremely advanced LSI keyword driven website. You can dominate your niche with market-intelligence-driven LSI architecture that would take any SEO or webmasters hundreds of hours to build . . . that is if they knew anything about silo architecture in the first place. (Most do not).
Theme Zoom is a keyword research, market intelligence, content decision, silo website architecture and latent semantic indexing tool all rolled into a single control panel.
As you can imagine, you get one heck of an education during the natural process of learning the Theme Zoom software. We have been told by folks paying upward of 400 dollars per month for pure coaching and mentoring that our monthly membership fee is worth TRIPLE that before they have even USED the Theme Zoom application itself!
We have been told by folks paying upward of 400 dollars per month for internet coaching and mentoring- that our monthly membership fee is worth TRIPLE the price of these long-winded clubs before they have even USED the Theme Zoom application!
Within one or two months you will be building refined keyword research lists that include long tail keywords and latent semantic indexing keywords.
We will show you a number of ways to create authentic and unique SAMIM content for your website empire using Theme Zoom Certified content providers and ghost writers.
What is all the Buzz about silo architecture and SEO?
Theme Zoom played a role in bringing the concept of website silo structure to the larger industry along with well known experts in the SEO field such as Bruce Clay and Charles Heflin of SEO20/20.
Keyword Research and Market Research are the same thing!
FALSE!
Sorry:|
"Normal keyword research tools do not provide you with keywords that are compiled based on market intelligence. They do not give you direct access to everything you need to know about your mile-deep niche and or mile-wide vertical market". The Truth:
Keyword intelligence by triangulation
(Complete Jason Potash interview available in private members area).
FACT:
Most Keyword Research Tools show a fragmented view of mile-deep niches and mile-wide markets:
Most keyword research tools give you only a partial picture of your "mile-wide market" or "mile-deep niche" and cannot possibly implement vertical market intelligence into the actual architecture of your website. The capability to do so was unheard of until Theme Zoom came along. This SAMIS (silo architecture market intelligence system) is now available exclusively to Theme Zoom members.
We are also incredibly excited about the Market Convergence Index that will be soon added to the Theme Zoom arsenal. This feature will allow you to easily detect converging markets contained in a single long tail keyword- without having to spend time thinking about it.
For example if you are drilling into a keyword like "water filters" and one of your long tail keywords returned is "water filter refrigerator" or "refrigerator water filters", Theme Zoom will alert you if the "refrigerator" is a profitable converging market for "water filters".
To hear more about this feature- listen to the recording below.
The Market Convergence Index
About the upcoming Keyword Market Convergence Indicator
(coming soon to Theme Zoom members only)
A Technology Love Story by a Dedicated SEO and Market Research Team:
(Theme Zoom: Who are these guys)?
Theme Zoom was created out of passion and necessity- not by elance code writers or indian university students outsourced and living on the other side of the world . . . but instead by a team of my friends working intimately together in order to solve the keyword research and latent semantic indexing problem for ourselves.
We are hype-free, robust software and market intelligence development team focused on striking at the very heart of the online keyword intelligence epedemic as we help you make the transition between Web 1.0 and Web 2.0.
Why Was Theme Zoom Application Built?
(Or, why Russell got pissedoff at keyword research).
With the birth of Theme Zoom . . . Keyword Research, Website Architecture, and Market Intelligence have merged into one single discipline!
This data-merge is as-of-yet unheardof in the consumer SEO or market research industry.
You may have noticed an epidemic of hype-filled sales pages systematically placed to suck money directly out of your wallet and into the bank accounts of internet marketing gurus.
This "elitesociety" of market intelligence expertsuse privelaged keyword research information while keeping "The Big Picture” all to themselves!
These people make marketing decisions based on market intelligence and keyword research data not readily available to the general public.
Elite corporations pay huge amounts of money to acquire high-level data of this kind.
Surgically targeted "long tail" keyword lists can be purchased and broken down into niche market segments for upwards of $20,000 - $50,000 per year and more. (We know because we have purchased these reports while engaging in keyword research for corporate clients).
Expensive data doesn't matter if you don't know what to do with it!
Even if you purchase expensive keyword lists and "elite" market intelligence reports . . . if you do not understand how to leverage this high-level information within the structure of your website- the data is useless.
This is where S.A.M (Silo Architecture Method) comes into play. If you have not already heard the buzz about "silo website architecture", you soon will.
"Theme Zoom is a keyword research tool, a market intelligence tool, a content selector and a silo website-builder all rolled into one!"
High-level keyword research and market intelligence data can now be accessed using the Theme Zoom LSI (latent semantic indexing) Keyword Research Tool. With Theme Zoom, the power of corporate level market intelligence keyword research is put into the hands of the ordinary person.
But what good is keyword research when you don't know how to use the keywords?
The problem with Keyword Research is it reveals a half-painted picture!
The issue with keyword research tools and keyword research in general is that almost everyone using common keyword research tools believe: "a keyword is a keyword is a keyword".
Importing keywords from other keyword research tools (including Wordtracker or Keyword Discovery) into Theme Zoom allows you to get high-level information about where the terms fit into "The Big Picture". Using the TRI (Theme Relevance Index) you can easily find out if the keyword is a Theme, Subtheme, Microniche, Niche or Phrase.
It is not uncommon for even advanced web developers and SEO's to fall in love with their keyword tools without truly understanding where how these terms relate to their overall market segment. Tracking the 8 species of keywords helps you more fully understand "the big picture" called The Perpetual Keyword Money Machine. (PKMM)
The Perpetual Keyword Money Machine (P.K.M.M)
What the hell is PKMM?
How does PKMM work? Russell Wright and Amish Shah
Step 1: Research a Niche using Theme Zoom' step-by-step online market intelligence system. Drill down using Theme Zoom keyword tool.
Step 2: Set up a Pay Per Click Campaign using Pay Per Click Silo Structures and run a campaign with experimental products and market surveys. Pick the best keywords using Theme Zoom keyword tool.
Step 3: Use the Pay Per Click data and click through rate to drive your natural content decisions. Expand on these choices using Theme Zoom keyword tool.
Step 4: Use the overall results to drive more Niche research. Decide to go either deep or wide in your niche based on feedback.
Step 5: Analyze your web log files using integrated Theme Zoom software to discover "effective" keywords. Drill into these long tail topics using Theme Zoom keyword tool.
Step 6: . . . and round and round the profits go, increasing exponential across more and more tangent long tail markets.
Step 7: Go back to step 1.
With Theme Zoom’s Perpetual Keyword-traffic motion machine you will be able to systematically research and map a niche before you deem it “worthy” for domination.
You can use market intelligence to drive your perpetual-keyword traffic motion machine as a survey and market verification system while earning money right out of the gate using our "powered by Hexaclick" PPC bid management system.
The data from your systematic and automated Pay Per Click campaign can be used to “cherry pick” long tail, latent semantic and folksonomic keywords across a wide synonymic net in order to dominate your vertical market both deep and wide using natural content. Simply create a natural content web page on your main website while your Pay Per Click keywords are under "Trial by Fire" within the Perpetual Keyword Cycle.
Theme Zoom is a keyword research, niche market intelligence, content decision and latent semantic indexing tool all rolled into one- soon coupled with a Pay Per Click bid management system.
Yeah, but what do I GET for my monthly membership fee?
Do we need to spell it out?
You get unlimted monthly access to the Theme Zoom keyword research application including over 50 themes running on your Theme Tree at any given time.
You get access to the exclusive Theme Zoom elitecommunity (already proven itself to be elite). This is probably the brightest SEO and market research community on the net.
You get unlimited access to all private keyword research classes, courses and ongoing instructions inside the Theme Zoom private members area. This includes classes provided by subject matter experts and high-level guest educators certified to use the Theme Zoom application.
You get full access to Theme Zoom private members V-bulliten forum. (Priceless)
You get full access to all Theme Zoom videos, audios and other multi-media material contained within the Theme Zoom private membership area.
You get insider knowledge of Theme Zoom approved Silo Site Builder Softwares that are released to the market- and exclusive tips about what works and what doesnt- what'shot and what's not.
You get privileged access to the Perpetual Keyword Money Machine proprietary Theme Zoom system when it launches. < Major Value
You get updated step-by-step video tutorials as they are released.
Hype-free exposure to the nuts and bolts of SEO and the SAMIS. (Silo Architecture Market Intelligence System).
You get updated information about LSI (latent semantic indexing) and other search engine algorithm changes as they occur- within a community of well informed peers.
You get privelaged pricing for Theme Zoom certification which includes coaching on how to create a full time business earning as much as 10,000 dollars per month or more as an SEO and advanced SAMIS and Perpetual Keyword Cycle consultant. You will be miles ahead of the rest of the market research industry.
You get privileged access to Theme Zoom approved privatelabelcontent that maintains the integrity of visitor interest while providing unique content to your S.A.M.I.M. website. These ghostwriters have been trained and certified in LSI developed content within approved SAMIS parameters.
You get privileged pricing for most SEO 20/20 documents and coaching services with Charles Heflin and his staff of silo architecture experts.
You get unlimited support and access to the highly responsive Theme Zoom help desk.
You get unlimited updates to all past, present and future e-books and .pdf files created by Theme Zoom staff members- not limited to "Crushing the search engines with LSI", "What the Heck is a Silo" and "The Perpetual Keyword Money Machine" ebooks.
You get special pricing updates to many Theme Zoom approved silo website builder including discounted set-up fees to Drupal, Joomla, Silo Publisher, Theme Matic, and other site builders arriving on the scene. < Major Value
Access to Russell Wright's cell phone number- one of the primary developers of the Theme Zoom application.
You get a keyword research tool, a market intelligence tool, a content decision maker, a silo website architecture builder and latent semantic indexing tool all rolled into a single control panel!
The right hand column can be used to display advertisements, highlight important areas of your site, show the latest news, display Google Adsense ads, etc. To edit the text in the right hand column go to the Page Layout tab and then click the Designer button under Right Panel.
Your web site name here To edit this text go to the Page Layout tab and under the Header Panel Section click the Designer button. www.yourdomainname.com
