Hi folks,

We wanted to be sure to give you an update on the new TZ-DWS project
management and business process device. Matt Da Cruz of Domain Web Studio
Pro had been collaborating madly with Theme Zoom Architect Sue Bell of
Emarketing consulting LLC. Here is a quick run-through of the business
process map created by Matt on what you can expect to accomplish using the
TZ-DWS system:

Market Research and Keyword Research Site Builder System Video Sneak Peak

Special thanks to Matt Da Cruz and Sue Bell for all of the hard work
helping me put this together.

- Russell Wright and the Theme Zoom Team

Hi folks,

We knew times were tough, and we know there seems to be a global shift of power . . . and now we can see that some American programmers wish they actually WERE from the philippines or India.

This is a retweet (reblog) so be sure to check out the article:

U.S freelancers are pretending to be from philippines on RentACoder to get jobs

Russell Wright

Be sure to check out the new additions to the Theme Zoom application

Hello,

I had an associate ask me if it was possible to post his Flickr images and photos directly to his blog posts from within his Word Press Blog.

The answer is yes, and you can do a whole lot more than that. In the following PDF and video I reveal a process map showing you to quickly store and post images while building up your Flickr account.

Perhaps another question should be, do I recommend managing your blog images this way?

I am not saying that it is a bad thing, but I would recommend this method only to those people who are actively social and use Flickr a whole lot. The advantage of this method is that you have all of your blog images backed up in a service like Flickr. This means they can be used for more than one purpose and on many other blogs.

The negative side of this method is that it does require an extra step or two, and if you are the type of person who likes to have full server control of all of your Word Press images and artifacts, this may not be a method that gives you the most confidence.

Ultimately, the decision is yours.

How to use Flickr and install the Word Press Flickr Plugin in conjunction with Jing (PDF)

Would you like to watch my step-by-step how to install the Word Press Flickr Plugin?

Russell Wright and the Theme Zoom Team

Hello folks,

Google docs (not to mention Google Wave) now allows for ordinary documents to be uploaded without transforming them into Google-type documents. The implications for this are staggering as far as using Google for a project management system.

Many people will be very concerned about privacy.

You should be.

Do not upload anything confidential such as Social Security Numbers, bank account numbers and of course- don’t upload passwords or anything that will compromise your identity.

I personally do believe that anything that is online or contained within Google’s architecture is made available to the CIA, NSA and any other Homeland Security organization that needs to access the data.

Is this a bad thing for privacy?

I will let you answer this on your own.

Just don’t be foolish enough to operate any illegal activities using Google’s system in any way. Remain above board and transparent. This will allow you to utilize the new “upload anything” feature of Google’s system without any concern. Keep personal data on your desktop behind a secure firewall.

Read more about Google Docs Upload Anything Feature at the Google Website.

Russell Wright

Hi folks,

While the giant social media TZ “Feed Machine” has proven to be too
complicated for the average small business owner, some authors have stepped
forward with much simpler systems of social branding that can still be
accomplished at home in your “frog pajamas.”

Sue has added some insights to the Mini-Marketing Online Game Plan for
Small Business provided by Gary Vanerchuck.

http://budurl.com/98pm

Russell Wright and the Theme Zoom Team

Hi folks,

I am going to review another crazy-cool feature that most people miss during their early learning curve with the monster-sized “market swallowing” enterprise level theme-market research application called Krakken.

This is called the Competitive Whitepaper Generator

The main thing to understand about this feature is that you can examine clusters of keyword in bulk rather than just one keyword at a time.

As they say a picture paints a thousand words. So a video must paint . . . a million?

Video 1: Krakken White Paper Generator (Competitive Analysis)

Tomorrow I will continue on with part two of the Krakken Competitive White Paper Generator.

Russell Wright and the Theme Zoom Team

To sign up and test drive the Krakken Theme Zoom application, please visit Theme Zoom.

- Russell Wright

Hi folks,

As you know, we completed the Theme Zoom certification Webinar.

Here is the link to the Theme Zoom Webinar Replay. For those of you who took time out of your busy schedule to attend, thank you.

Here is my personal invitation to you. I hope you will join us in January:

Here are only some of the benefits you will take away from this event:

- Enable superior market positioning for your SEO shop or company via the increase Krakken and Theme Zoom skill sets.

- Increase the number of SEO/SEM and/or market research clients you close because of your enhanced Theme Zoom skill sets.

- Increase the LTV (lifetime value) of new clients and clients you already have.

- Learn faster execution fo the Theme Zoom proprietary VOMA to website blueprint process.

- Increase the accuracy of your project bids using the Krakken White Paper system. Learn how to use it more effectively.

We look forward to seeing you there!

- Russell Wright, Sue Bell and the Theme Zoom Team

Hi folks,

Before we begin, here is the visual map that shows the Theme Zoom Product Relationship Chart.

I want to personally introduce you to what I call “The Perpetual Keyword Motion Machine” and what are officially called the Theme Zoom Suite of Market Research and Keyword Research Tools. These tools are available on a subscription only basis at http://www.themezoom.com

The main purpose of the associated video is to help you distinguish the difference between Krakken and TLKT.

Krakken is a a Vertical Online Market Analysis tool, and not really a keyword research tool. Of course you can perform keyword research with this tool, but that is sort of like using a stick of dynamite to kill an ant.

Both tools utilize Natural Language Processing (NLP) as a technology driver. You get the benefits of our technology development and investments when using either tool.

The main difference between TLKT and Krakken is that Krakken is a “top-down” natural language processing application. Krakken was designed help you “Swallow Your Market Whole.” You will use Krakken to segment your vertical market themes and keyword clusters and organize your USP (unique selling position) with the appropriate profitable theme clusters. You can use Krakken to segment your Market into Niches and Microniches that are the most profitable silos and theme clusters.

The important difference between Krakken and TLKT is that Krakken will let you analyze the competition for entire clusters of keywords at the same time, while TLKT works primarily with one keyword at a time.

If you or your client are trying to “Swallow Your Market Whole” (rank for multiple keywords at the same time on the internet) you really do not want to focus on one keyword at a time. This is why we consider Krakken a “Market Research Module” and not a keyword research tool.

When you think about “online dominance” you need to start thinking in terms of keyword and theme “clusters.” That is you should focus on several ideas within the online conversation all at once. This saves time and puts you in a “head-space” to understand how all of the online conversations around your product/service are connected on the internet.

Once you are finished analyzing your market, you will segment your market and you will understand your TSMV or your “total search market value” for your entire pile of keywords within you theme.

Krakken also as a unique feature that TLKT (The Last Keyword Tool) does not. Krakken is tied to Theme Zoom’s proprietary Blue Print technology which is generated automatically once you have completed the Krakken VOMA (vertical online market analysis) process. The Blue Print generator creates a map of a possible Website Silo Architecture (WSA) that can be seamlessly created by the push of a button. This WSA can be imported into the Theme Zoom Silo publisher website builder with a simple click of the button. If you wish to build your Website Silo Architecture in other applications, you will need to import them by hand, or you may request access to the Blue Print API (application interface) if you desire an integration with a website builder application of your own choosing.

TLKT or “The Last Keyword Tool” does not connect to the Theme Zoom’s Blue Print technology but we have had users create their own blueprints using less rigorous methods that Krakken applies.

The main purpose of TLKT is to give you access to a piece of Krakken’s natural language processing technology at an affordable price for the beginner. But the secondary purpose of TLKT is to give you access to deep research on long tail keywords including local search terms.

One of the problems you will find with quick-downloadable keywords tools and free keyword tools is that they may show you a large list of long tail keywords, but they do not help you with the priority of “importance” for that keyword within the ever-changing online conversation.

Another aspect of Krakken and TLKT that is important to understand is that the keyword and theme cluster results are in “real time.” This means that we have to look at the web and refresh our data very often in order to maintain its accuracy.

Of course the one of the most important benefits is that the hierarchy of decision can be made about a keyword with both TLKT and Krakken. In other words, if the definition of success for your business or keyword is ranking for keywords that are incredibly profitable, it is easy to figure out using the TLKT transparent filter function of Krakken’s sort function. The TSMV calculator allows you an easy decision making tool for determining the value of a term, concept or cluster over a long period of time.

Krakken has many more advanced features, including the ability to look at the ranking of a website corresponding to multiple keywords within your keyword cluster. This is not available on TLKT. However, TLKT does allow you to look at the ranking factors corresponding to one keyword at a time.

Is it possible to perform all of the functions that Krakken provides, including a WSA blue Print, using TLKT alone?

Well, you cannot do everything that Krakken provides, no. But an un-skilled user can create a Blue Print given much more time – say several extra weeks, once they “grok” the methodology of Website Silo Architecture. It is still very difficult to segment vertical market themes as quickly without Krakken as you can as a Krakken member.

Most advanced users will integrate the use of both Krakken and TLKT together for “world dominating” results. This method gives you the best of both worlds: Top Down market research from Krakken and Bottom Up keyword research using The Last Keyword Tool

For more information about The Last Keyword Tool visit Theme Zoom.

Lot’s of People are Joining us for the 7 Day Free Trial.

See you on the Inside!

Russell Wright and the Theme Zoom Team

Hello,

Today’s post is about adding silos to websites that do not have silos:

Adding Silos to Extant Websites

This is a common question among Krakken Blueprint users, and this blog post by Sue Bell should clear up any lingering fuzzy logic.

- Russell Wright and the Theme Zoom Team

Hi folks,

Today’s topic is another part of Sue Bell’s series and covers the
following concepts:

- Marketing in the Social Sphere

- Things to consider when Writing a Blog Title

- How to Split Test using Twitter

Please enjoy the article and feel free to get in touch with us and provide
feedback:

Keyword Traffic on the First Day

- Russell Wright and the Theme Zoom Team